Snapchat stops recommending fully AI videos on Spotlight

Snapchat announced on July 31, 2026, that it will no longer recommend videos created entirely by artificial intelligence within its Spotlight short-video feed. The platform-wide policy change is intended to prioritize human creativity and reduce the distribution of what it described as low-quality, repetitive "AI slop." The update to Spotlight's recommendation algorithm means fully AI-generated videos will not be promoted to users who do not already follow the creator, significantly limiting their reach on a key discovery channel.

The company clarified that the policy is not a blanket rejection of AI tools. Creators will still be able to use Snapchat's AI features to edit, polish, or enhance their original footage, and those videos will remain eligible for Spotlight recommendations as long as they include transparency indicators informing viewers that AI was used. The distinction, according to the company, is whether a person created the underlying video. The move aims to ensure Spotlight remains a place for authentic creativity, personal storytelling, and original perspectives shared by real people.

Snapchat acknowledged the challenge of enforcing this policy, stating that no...