Snapchat stops recommending AI-generated Spotlight videos

Snapchat announced on Friday, July 31, 2026, that it will no longer recommend or monetize fully AI-generated videos on its Spotlight short-form video feed, joining a growing industry effort to prioritize human-created content over automated material often derided as "AI slop." The platform's updated recommendation algorithm will now favor authentic, human-made content, even if creators disclose their use of artificial intelligence.

The policy change is designed to curb the proliferation of low-quality, repetitive content that can flood recommendation feeds and crowd out original creators. In a statement, the company said it wants Spotlight to remain a place for discovering authentic creativity from real people, citing the enduring value of original perspectives and personal storytelling. The new rules apply specifically to videos that are wholly generated by AI tools from outside Snapchat.

Snapchat clarified that it is not banning AI from its platform entirely. Creators are still permitted to use the company's own suite of AI-powered creative tools for editing or enhancing their videos, and such content will remain eligible for Spotlight recommendations. Content created with...