SmackDown posts 1.316M viewers, 0.37 in 18-49 as ratings dip

Friday nights episode of WWE SmackDown saw a notable drop in viewership and key-demo ratings, averaging 1.316 million viewers and a 0.37 rating in the 18-49 demographic, according to television ratings reports. The figures represent a decline from the previous week's spike and left the program second for the night in the key demo behind an ESPN college football game between Colorado and Houston.

The September 12 episode's 0.37 rating was down roughly 27 percent from the prior week's 0.51, while total audience fell about 17 percent from 1.585 million viewers, industry trackers said. The show’s audience was higher than the two-week low of roughly 1.147 million and a 0.28 demo rating posted earlier in the month, but remains well below levels from last year after the program moved networks.

SmackDown finished second across broadcast and cable in the 18-49 demo, trailing the college football telecast that posted a 0.60 rating and about 2.61 million viewers. Week-to-week declines have pushed the program’s 2025 averages down; SmackDown is averaging roughly a 0.427 demo rating and 1.479 million viewers year to date, compared with roughly a 0.635 rating and 2.262 million viewers at the...