Sharks Rugby Club unveils major rebrand and new logo

The Sharks Rugby Club in Durban has launched its most significant rebranding effort in three decades, unveiling a new logo and a comprehensive commercial strategy aimed at securing the franchise's long-term future. The announcement, made on August 6, 2026, marks the beginning of a multi-week rollout that will include new team kits, a revamped retail store, and an updated digital presence.

Chief Executive Officer Shaun Bryans emphasized that the visual evolution is built upon the club's enduring identity. "Our badge has evolved. Our core never will," Bryans stated. He framed the move as a continuation of the club's innovative history, referencing the landmark 1996 decision to transform the Natal Rugby Union into the Sharks. "Innovation has always been part of who we are... This evolution is not a departure from that tradition. It is its continuation."

The rebrand introduces two new logos, replacing the previous mascot known as Sharky with a redesigned shark emblem and a separate logo featuring the letters "SRC." The club has also formally adopted the name Sharks Rugby Club. Officials described the initiative as a necessary response to the changing landscape of professional...