Sega cites sales shortfall for Sonic Racing, Shinobi

Sega has publicly identified two of its recent games, the kart racer "Sonic Racing CrossWorlds" and the action title "Shinobi: Art of Vengeance," as commercial disappointments that failed to meet sales expectations. The acknowledgment came in the company's latest financial report, which noted that both titles, released in 2025, fell short despite receiving strong critical reviews.

The report specifically highlighted the contrast between the games' high review scores and their sales performance. "Sonic Racing CrossWorlds" holds a Metacritic score of 82, while "Shinobi: Art of Vengeance" scored an 87. Company statements indicated that while initial sales for "CrossWorlds" surpassed one million units, this result was below internal targets. Sega had previously expressed a goal of selling an additional one million copies within the subsequent fiscal year, a target whose status remains unclear.

The underperformance has prompted Sega to announce a strategic shift in its sales and marketing approach. The company plans to move away from a regionally divided publishing structure toward a unified global strategy. A key component of this shift involves placing greater emphasis on building...