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Saylor says bitcoin sale was personal advice, not policy

Published 12 June 2026

Michael Saylor, the founder and chairman of business intelligence firm Strategy, clarified that his famous "never sell your bitcoin" mantra was intended as advice for individual investors, not a binding corporate policy for his company. The remarks, made during an appearance at the BTC Prague conference on June 11, 2026, followed Strategy's disclosure that it had sold a small portion of its massive bitcoin holdings for the first time in years.

According to a filing dated June 1, the company sold 32 bitcoin between May 26 and May 31 for approximately $2.5 million, at an average price of $77,135 per coin. Saylor explained the proceeds were used to help fund upcoming cash dividend payments on several series of the company's preferred stock, with distributions due on June 30. He emphasized that the sale was a routine treasury management decision and did not reflect a change in the company's long-term conviction in bitcoin.

The transaction, while financially minor-representing just 0.004% of Strategy's holdings-carried significant symbolic weight. The company has built its public identity as the corporate world's most aggressive and steadfast accumulator of bitcoin, making any sale a...

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