Saudi PIF to End LIV Golf Funding After 2026

Saudi Arabia's Public Investment Fund announced it will cease funding LIV Golf after the conclusion of the 2026 season, prompting the league to seek alternative financial backers as it faces an uncertain future.

The Public Investment Fund, LIV Golf's primary financier since the league's 2022 launch, stated that continued substantial investments no longer align with its current strategy. "PIF has made the decision to fund LIV Golf only for the remainder of the 2026 season," the fund said in a statement. LIV Golf, which has invested around $7 billion in the sport amid reported losses ranging from $1 billion to $5 billion, responded by establishing an independent board led by Gene Davis and Jon Zinman. The board's mandate is to secure long-term partners and transition to a diversified investment model.

LIV Golf Chief Executive Scott O'Neil acknowledged the funding timeline, noting the league is fully supported through the current season. "We will work like crazy to keep it going," O'Neil said. "LIV Golf is in the best shape it's ever been in its history, period, end of sentence." He likened the situation to typical private equity operations, emphasizing efforts to develop a...