Samsung Unveils Third-Gen Freestyle Projector

Samsung announced its latest portable projector, The Freestyle, on January 2, 2026, ahead of the Consumer Electronics Show in Las Vegas. The third-generation device doubles the brightness of its predecessor to 430 ISO lumens, aiming to improve visibility and color vibrancy in various lighting conditions.

The new Freestyle retains the compact, cylindrical design that has defined the line since its debut, featuring a 180-degree rotating stand for flexible projection onto walls, ceilings, or floors. This portability allows users to move the device easily between rooms without complex setup. Core enhancements focus on image quality and automation, addressing limitations in earlier models that struggled with dimmer outputs in non-ideal environments.

Central to the upgrades is AI OptiScreen, Samsung's suite of intelligent optimization tools. This includes 3D auto keystone correction, which automatically adjusts for distortions on uneven or non-flat surfaces like corners or curtains. Real-time focus maintains sharp images even as the projector rotates or shifts position, while automatic screen fit resizes the projection to match compatible accessory screens. Wall calibration analyzes...