Samsung Unveils 115-Inch Micro RGB LED TV With AI Color Boost

Samsung unveiled a new 115-inch TV that uses a microscale RGB LED backlight to deliver what the company calls unprecedented color accuracy and brightness for an ultra-large display. The premium model, initially launching in South Korea before rolling out to the United States and other markets, is priced in the high-end range and represents Samsung’s most ambitious push yet in the giant-screen category.

The core technology places red, green and blue micro LEDs, each smaller than 100 micrometers, behind an LCD panel. This ultrafine backlighting enables finer control of color and brightness across the screen, Samsung explains, aiming to reduce light bleed and improve overall image precision. The display is described as delivering 100 percent coverage of the BT.2020 color space, a benchmark used to measure wide color reproduction. To maximize picture quality, an on-board AI engine analyzes each frame in real time, adjusting both picture processing and color output. A feature called Micro RGB Color Booster Pro is designed to lift dull tones, producing more vivid, saturated images. Reflections are mitigated by a Glare Free technology, a notable enhancement for bright-room viewing.