Samsung to unveil Project Moohan MR headset in late October

Samsung plans to unveil its long-rumored Project Moohan mixed-reality headset in late October, with an online launch set for October 21 in South Korea, according to a report citing industry sources. The reveal will include the device's specifications and will be followed by immediate sales or preorders, the report said, after an initial September 29 unveiling was delayed for additional marketing coordination and quality checks.

The report, attributed to ET News, said Samsung intends to begin with a conservative production run of roughly 100,000 units and adjust shipments based on demand. Pricing is expected to sit in the "high 2 million won" range, which industry observers say would undercut the Apple Vision Pro while remaining more expensive than Meta's Quest 3. Analysts and reports differ on exact global pricing and conversion figures, and it remains unclear whether Samsung will launch Project Moohan worldwide at once or roll it out in select markets first.

Project Moohan is being developed on the new Android XR platform created in collaboration with Google and Qualcomm, and will reportedly use micro OLED displays made by Samsung Display targeting a very high pixel density....