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Samsung teases Galaxy Z Fold 8 design in Spider-Man promo

Published 16 July 2026

Samsung has offered a first glimpse of its anticipated Galaxy Z Fold 8 smartphone through a new promotional video tied to the upcoming film "Spider-Man: Brand New Day." The teaser, released this week, heavily obscures the device but explicitly refers to it as "a brand new shape," strongly hinting at a wider, passport-style design that has been rumored for months.

The cinematic advertisement, created in partnership with Sony Pictures, features Tom Holland's Peter Parker grappling with the durability demands of a superhero's life, including a box of broken phones. A character called the Fabricator uses a 3D printer to create new devices built to withstand his chaotic routine, showcasing what appears to be a Galaxy Z Flip 8 and a heavily blurred Galaxy Z Fold 8. The video concludes with the tagline, "A brand new shape for a brand new day."

Industry reports and the promotional material suggest the new Galaxy Z Fold 8 will feature a redesigned form factor that is shorter and wider when closed, resembling a passport, which is intended to make the outer display more phone-like and the inner screen more suitable for tablet-style use, such as watching movies. The device is expected to be...

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