Samsung Targets 6.7 Million Foldable Units in 2026

Samsung is ramping up its foldable smartphone strategy with ambitious sales targets for 2026, aiming to ship 6.7 million units of the Galaxy Z Fold 8 and Galaxy Z Flip 8 combined, according to industry reports. This goal marks a 10 percent increase from the projected sales of the current Galaxy Z Fold 7 and Z Flip 7 models, positioning foldables as a key growth driver for the company amid rising competition.

The push comes as foldable phones transition from niche products to more mainstream options, particularly in markets like China. In the first three quarters of 2025, China's foldable smartphone shipments totaled 7.62 million units, a 14.3 percent rise from the same period in 2024, with analysts forecasting nearly 10 million units for the full year. Huawei dominated with a 68.9 percent market share, followed by Honor at 11.2 percent, Vivo at 5 percent, Oppo at 4.9 percent, and Samsung at 4.3 percent. Samsung's improved standing reflects strong demand for the Galaxy Z Fold 7, its best-selling foldable to date, which saw a 50 percent sales increase in the United States compared to its predecessor.

To achieve the 2026 targets, Samsung plans significant upgrades, especially for...