Samsung rolls out ChatGPT Enterprise and Codex globally

Samsung Electronics has begun a global rollout of OpenAI's ChatGPT Enterprise and Codex to its employees, marking one of the largest enterprise deployments for the artificial intelligence company. The announcement, made on June 11-12, 2026, covers all Samsung Electronics staff in South Korea and employees worldwide within its Device eXperience (DX) division, which handles smartphones, consumer electronics, and mobile networks.

This move represents a significant reversal for the South Korean technology giant, which instituted a company-wide ban on generative AI tools in March 2023 after employees accidentally leaked proprietary source code and internal notes using ChatGPT. The current deployment is being implemented within Samsung's strict internal security policies and governance frameworks, with ChatGPT Enterprise providing business-grade data protection and access controls.

Employees will use the AI tools for a wide range of technical and non-technical tasks. ChatGPT Enterprise will assist with knowledge-based work such as information searches, data analysis, document drafting, and idea generation. Codex, OpenAI's AI coding assistant, will be used for software development,...