Samsung reports record preorders for Galaxy Z Fold 8 lineup

Samsung Electronics announced record-breaking preorders for its new lineup of foldable smartphones on Thursday, August 6, 2026, signaling a potential breakthrough for the category ahead of a major wave of competition. The Galaxy Z Fold 8, Z Fold 8 Ultra, and Z Flip 8 have collectively surpassed all previous Galaxy Z series preorder records, with the company reporting a global increase of over 30 percent compared to the last generation.

The new, wider "passport-shaped" Galaxy Z Fold 8 has emerged as the star of the launch, accounting for nearly half of all preorders in the United States and approximately 40 percent in Europe. Company executives said the demand validates their strategy of introducing a new form factor designed to appeal to a broader audience. The lighter and cheaper Z Fold 8, starting at a lower price than its predecessor, has seen such strong uptake that its hero Lavender color has sold out on Samsung's official website, with the Pistachio variant also facing extended wait times in several markets.

Samsung also revealed a significant shift in consumer upgrade patterns, noting that three times as many owners of its flip-style Galaxy Z Flip phones are switching to...