Samsung Names Lee Won-jin Visual Display Business Head

Samsung Electronics appointed marketing executive Lee Won-jin as the new head of its Visual Display business on Monday, replacing Yong Seok-woo after more than two years in the role. The midyear leadership change at the South Korean company's core television unit signals a strategic shift amid intensifying competition from Chinese rivals and softening demand.

Lee, previously president of Samsung's Global Marketing Office, brings expertise in digital advertising, content, and platform services rather than the hardware background typical of past TV division leaders. Samsung stated that Lee, who joined the company in 2014 after a career at Google including founding its Korea unit and serving as a vice president in North America, is expected to "spearhead business turnarounds and identify new growth areas, thereby further strengthening competitiveness." He played a key role in developing Samsung TV Plus, a free ad-supported streaming service with over 130 channels available on connected devices, which has helped generate recurring revenue beyond hardware sales.

Yong Seok-woo, the outgoing leader, will transition to an advisory role within the Device eXperience division, focusing on...