Samsung expands Gaming Hub with new partners and Europe mobile hub

Samsung is expanding its Gaming Hub with a new slate of partners and services, while also extending its cloud gaming reach to Europe and deepening the platform’s social and discovery features. The company announced three new partnerships for the TV-based Gaming Hub—GameLoop, Volley, and PHȲND—along with major content from Xbox Game Pass arriving on Samsung televisions. In parallel, Samsung outlined plans to redesign and broaden its Mobile Gaming Hub for Galaxy smartphones, extending access to Europe later this year with a focus on easier discovery, greater social engagement, and a unified mobile gaming experience.

The TV-focused expansion brings a broad mix of casual and party experiences to Samsung’s Gaming Hub. GameLoop will be integrated directly into the hub, enabling a collection of bite-sized, multiplayer titles that can be played without extra downloads. Volley, a voice-powered games designer, adds socially oriented options such as voice-driven trivia and karaoke-inspired party games, with a presence described as “played in over 30 million homes worldwide.” PHȲND offers a free cloud gaming catalog of casual online multiplayer titles, expanding the hub’s range of quick,...