Samsung Ends Home Appliance Sales in Mainland China

Samsung Electronics has discontinued sales of its home appliance products across mainland China, citing rapidly changing market conditions and intense local competition.

The South Korean technology company announced the decision on its official Chinese website, affecting a wide range of products including televisions, monitors, air conditioners, refrigerators, washing machines, dryers, vacuum cleaners, air purifiers, and audio systems. Sales of smartphones and other mobile devices will continue unaffected, the company stated. After-sales services for existing customers will proceed as normal, in line with consumer protection laws, while Samsung reviews support measures for business partners to minimize impacts.

The move comes amid shrinking market share for Samsung's home appliances in China, one of the world's largest consumer markets. Data from market researchers show the company's share in offline TV sales at 3.6 percent as of early April, with refrigerators and washing machines at 0.4 percent each. It ranks fifth in TVs, 14th in refrigerators, and 15th in washing machines nationwide. Local brands such as Hisense, TCL, and Xiaomi have gained ground through aggressive pricing...