Samsung boosts Galaxy Z Fold 7 production on strong demand

Samsung is ramping up production of its Galaxy Z Fold 7 after demand outpaced expectations, the company and industry reports indicate, a sign that the South Korean maker's bookstyle foldable is gaining traction even as clamshell models lag. According to Korean outlet The Elec, Samsung raised its September production target for the Fold 7 to about 260,000 units, up 30 percent from an earlier plan of 200,000, after August output far exceeded initial forecasts.

The production increases follow a string of unexpectedly high runs. The Elec reported that August output for the Fold 7 reached roughly 430,000 units, compared with an earlier internal plan of 170,000. The outlet also said July production had been even larger, citing a July figure of about 1.3 million devices, though Samsung has not provided detailed, model-by-model confirmation of those monthly totals. Samsung has said the Fold 7 is selling better than its predecessor in some markets, noting a roughly 50 percent increase in U.S. demand over the Fold 6.

While the Fold 7 appears to be a breakout for Samsung's bookstyle category, the company has trimmed orders for its clamshell Z Flip 7. Reports say August production of the...