Samsung boosts Galaxy S26 production as sales surge

Samsung's Galaxy S26 series of smartphones is experiencing exceptionally strong sales, particularly in the company's home market of South Korea, while significant discounts are being offered on the devices through major retailers like Amazon. The surge in demand has reportedly led Samsung to increase production targets for the flagship lineup.

In South Korea, the Galaxy S26, S26 Plus, and S26 Ultra sold a combined three million units between March 11 and July 7, according to industry reports. This sales pace is faster than that of the preceding Galaxy S25 series, which took from early February to early August last year to reach the same domestic sales total. The Galaxy S26 Ultra is said to be the best-selling model within the trio in that market. The strong performance is attributed to aggressive promotional campaigns, including a recent sales event that offered a 20 percent refund in the form of gift certificates, which reportedly caused sales to increase threefold through certain retailers. Demand is so high that delivery estimates for the phones from Samsung's own online store have slipped to August.

In response to the stronger-than-expected demand, Samsung has reportedly...