Samsung, Activision partner on MW4 display tech

Samsung Electronics announced on August 17, 2026, a major partnership with Activision, positioning itself as the official television, monitor, soundbar, and WiFi speaker provider for the upcoming video game Call of Duty: Modern Warfare 4. The collaboration integrates Samsung's display and audio technologies directly into the highly anticipated first-person shooter, which is set for a global release on October 23, 2026.

The partnership will feature technical integrations designed to enhance the game's visual and audio presentation. Call of Duty: Modern Warfare 4 will incorporate Samsung's HDR10 GAMING technology to deliver more accurate colors and contrast, aiming to reflect the developers' intended visual experience. Furthermore, the game will natively support a 32:9 super-ultrawide aspect ratio, allowing owners of Samsung Odyssey G9 gaming monitors to play with an expanded field of view.

"This collaboration marks another step in Samsung's efforts to expand next-generation gaming experiences," the company stated. Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, said the company was "pleased to be the official TV, monitor, soundbar and WiFi...