Saint West Debuts in Nike's 2026 World Cup Campaign

Saint West, the 10-year-old son of Kim Kardashian and Kanye West, has made his formal modeling and acting debut in a major new global campaign for Nike. The campaign, titled “Rip The Script,” is tied to the upcoming 2026 World Cup and launched on June 4.

The video advertisement, “2026 Is The Summer Of Dreams,” features a star-studded cast of athletes and celebrities. Among the recognizable figures are basketball’s LeBron James, soccer icon Cristiano Ronaldo, and the fictional coach Ted Lasso, played by Jason Sudeikis. The campaign also includes appearances by Serena Williams, Travis Scott, Drake, and others. Saint West appears near the end of the main video, delivering the line, “Mom, can we leave?” Nike released a supplementary, comedic video showing a chaotic soccer-themed production set where whispers of “Kim’s here” spread upon Kardashian’s arrival.

Kim Kardashian celebrated the debut on her social media platforms, posting behind-the-scenes photos. One image showed her sitting with Saint on set, captioned “SOCCER SAINT.” In the photo, she wore pieces from her collaborative Nike x SKIMS collection. Earlier, Nike had also released a slideshow of signed polaroid images...