SAG Awards Rebrands as The Actor Awards for 2026

The Screen Actors Guild Awards, long a staple of Hollywood's awards season, will undergo a significant rebranding for its upcoming ceremony, becoming known as The Actor Awards presented by SAG-AFTRA. The change, announced Friday to the union's board, takes effect with the 32nd annual event on March 1, 2026, when it streams live on Netflix from the Shrine Auditorium in Los Angeles.

SAG-AFTRA, the world's largest actors' union with 160,000 members, cited the need to align the show's name with its iconic statuette, which has been called The Actor since the awards began in 1995. The rebranding also fully incorporates the union's name following the 2012 merger of the Screen Actors Guild and the American Federation of Television and Radio Artists. Organizers emphasized that the move clarifies the ceremony's focus on honoring performances in film and television for both domestic and international audiences, particularly as Netflix's global platform has expanded its reach to over 190 countries.

"The Actor Awards presented by SAG-AFTRA gives viewers an immediate understanding of who we are and what we're about," said Jon Brockett, the show's executive producer and showrunner. The...