Ryder Cup Live kits draw backlash over steep pricing

With less than a month to go until the Ryder Cup opens at Bethpage Black in New York, the tournament is already generating headlines beyond the usual talk of matchups and course setup. The PGA of America has unveiled premium "Ryder Cup Live" kits for home viewers, drawing sharp criticism over steep prices, while apparel brands, broadcasters and golf media prepare their own tie‑ins and events around the high‑profile team contest.

The PGA of America is offering two home kits, including an "Ultimate" package priced at 1,081 and an "At Home" kit for 343, according to the items listed by the organization. The Ultimate kit includes paper goods, branded cups and flags, table tents, promotional digital assets and a variety of party paraphernalia. Fans took to social media to denounce the cost, with many labeling it out of touch and comparing it unfavorably to lower‑priced hospitality packages offered by other major tournaments. Critics also pointed to sharply higher ticket prices at Bethpage and new volunteer fees announced for this year as compounding grievances.

The controversy over fan pricing comes as the spotlight on Bethpage Black grows. The course, a narrow, penal layout famed...