Ryanair Ends Prime Subscription After Financial Losses

Ryanair, Europe's largest low-cost airline, has discontinued its Prime subscription scheme for new members after just eight months, citing financial losses from generous fare discounts. The Irish carrier announced the closure on Friday, effective immediately, with no new sign-ups allowed after November 27.

Launched in March, the Prime program targeted frequent flyers with a €79 annual fee, offering benefits including free seat reservations, complimentary travel insurance, and access to one exclusive monthly seat sale throughout the year. Members also received priority notifications for discounted flights and could book unlimited trips using reduced Prime fares. Ryanair initially promoted the scheme as a cost-effective option, estimating savings of up to €420 for those flying 12 times annually, or €105 for three trips. The program was capped at 250,000 members on a first-come, first-served basis, but only 55,000 people enrolled.

The decision stems from the program's unprofitability. Ryanair reported generating more than €4.4 million in subscription revenue during the trial period. However, members claimed over €5.2 million in fare discounts, exceeding the income and rendering the...