Russia mandates MAX preinstallation on devices, adds RuStore on Apple

Russia will require all mobile phones and tablets sold in the country to come preinstalled with MAX, a state-backed messaging app, beginning September 1, as part of a broader push to strengthen digital sovereignty and reduce reliance on foreign platforms. The rule also extends to the RuStore app store on Apple devices, which will join Android devices in receiving domestic software preinstalled out of the box. In addition, a Russian-language streaming app for state channels, Lime HD TV, will be preinstalled on all smart TVs starting January 1 next year.

MAX is produced by VK, a developer closely tied to the Kremlin, and is positioned as a multifunctional platform that combines secure messaging with access to government and business services. Officials describe the integration with state digital services as a key feature intended to streamline public interaction and improve security. In government messaging, public accounts are being encouraged to transition from foreign apps to MAX, and the State Duma has signaled it will primarily use MAX for its social media communications. The government framing emphasizes convenience, with assurances that the app will function within a...