Roxie Nafousi Invests in Dirtea as Brand Ambassador

Roxie Nafousi, the self-development coach and bestselling author of Manifest, announced on Instagram that she has invested in and will serve as a brand ambassador for Dirtea, a UK-based wellness company that makes functional mushroom products. In her post, Nafousi wrote, "I've seen firsthand the incredible benefits of their Dirtea products. I can't wait for you all to discover these incredible products!" She identified the brand's low-caffeine coffee, gummies, matcha, chai and cacao blends as staples of her routine.

Dirtea, founded by brothers Simon and Andrew Salter, markets a range of powders, coffee blends and recently launched functional mushroom gummies. The company says its products are made from 100 percent fruiting bodies, the part of the fungus the brand describes as most nutrient dense, and that they undergo dual extraction intended to capture both water- and fat-soluble compounds. Dirtea also says every batch is third-party tested for purity.

Functional mushrooms are commonly promoted in the wellness sector for purported benefits such as support for cognitive function, energy and immune health. Dirtea frames its offering around what it calls a blend of science,...