Rolex Unveils Oyster 100th Anniversary Watches at Geneva Fair

Geneva, Switzerland—Rolex unveiled a series of new timepieces at Watches and Wonders 2026 to commemorate the 100th anniversary of its Oyster case, the world's first waterproof wristwatch introduced in 1926, while quietly discontinuing two popular models amid an expansive edition of the annual fair.

The event, running from April 14 to 20, marks the largest gathering of watchmakers to date, with 66 brands exhibiting across 905,000 square feet of space, including newcomers such as Audemars Piguet and L'Épée. Organizers anticipate strong attendance, building on last year's 12 percent visitor increase, as the industry seeks to navigate ongoing challenges like geopolitical tensions, U.S. tariffs, and a sluggish Chinese market.

Rolex's releases emphasize the Oyster's legacy of durability and innovation. The Oyster Perpetual 41, in yellow Rolesor combining Oystersteel with yellow gold accents, features a slate dial inscribed with "100 years" at 6 o'clock and a winding crown engraved with "100." Green highlights on the Rolex logo and minute track nod to the brand's heritage. Powered by the Calibre 3230 movement, it offers 100-meter water resistance and a 70-hour power reserve, certified...