Roku Begins U.S. Rollout of New Personalized Home Screen

Roku has begun rolling out its most significant home screen redesign in over a decade to millions of its streaming devices and televisions in the United States. The update, which started on May 27, aims to create a more personalized and dynamic interface to help users discover content faster.

The new design shifts the focus from a simple grid of apps to a more recommendation-driven experience. A prominent "Top Picks for You" section now appears at the top of the screen, offering tailored suggestions for movies, shows, and live content based on individual viewing habits. Directly below is a new "Quick Access" panel that automatically surfaces a user's most frequently used apps, with the company stating the selection is powered by artificial intelligence to continually adapt to routines. Users can manually add or remove apps from this section.

Additional features include curated genre and mood-based hubs called "Destinations," a streamlined and collapsible sidebar menu, and an expanded search function. A new "Your Daily Scoop" row provides a curated digest of trending shows and cultural moments. The update also integrates shortcuts for features like "Continue Watching" and "Save...