Roblox shares plunge 30% in worst day ever

Shares of Roblox Corporation plunged nearly 30 percent on Friday, July 31, 2026, marking the worst single-day percentage decline in the company's history. The stock fell to around $34.50, erasing more than $10 billion in market value, following the release of second-quarter results and a disappointing third-quarter forecast that missed Wall Street expectations.

The gaming platform reported a second-quarter loss of 26 cents per share. Its preferred metric, bookings, which represents sales of its virtual currency, Robux, grew 8 percent year-over-year to approximately $1.57 billion. While this figure was at the low end of the company's own forecast, the sharp market reaction was primarily driven by guidance for the current quarter. Roblox projected third-quarter bookings between $1.58 billion and $1.65 billion, significantly below analyst estimates of around $1.9 billion. The company also chose to withdraw its full-year 2026 financial guidance entirely, stating it did not believe annual guidance was a helpful tool for investors.

Management attributed the slowdown to two major platform changes. First, the rollout of mandatory age-verification features and new parental controls has...