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Rivian Unveils R2 EV SUV Lineup at $45,000 Start

Published 13 March 2026

Rivian Automotive unveiled its highly anticipated R2 midsize electric SUV lineup on Thursday at the South by Southwest festival in Austin, Texas, revealing pricing starting at around $45,000 for a base model set to arrive in late 2027, with higher-end trims beginning deliveries as early as this spring. The R2, positioned as a more accessible alternative to the company's premium R1 trucks and SUVs that start above $70,000, aims to broaden Rivian's customer base amid a challenging electric vehicle market.

The R2 lineup includes four configurations built on a new midsize platform that makes the vehicle nearly 2,000 pounds lighter than the R1S, measuring 185.9 inches long with a 115.6-inch wheelbase. The top-tier Performance trim with Launch Package, priced at $57,990, features a dual-motor all-wheel-drive system delivering 656 horsepower and 609 pound-feet of torque, achieving 0-to-60 mph in 3.6 seconds and an EPA-estimated range of 330 miles from an 87.9-kilowatt-hour battery. Deliveries of this variant are scheduled to begin in the first half of 2026. The Premium all-wheel-drive trim, at $53,990, offers 450 horsepower and the same 330-mile range, with a 0-to-60 time of 4.6...

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