Ripple sponsors University of Kansas athletics with XRP logo

Ripple, the payments company behind the XRP cryptocurrency, has entered into a landmark multi-year sponsorship agreement with the University of Kansas Athletics, making XRP the official cryptocurrency of the Jayhawks and placing its logo on all team game jerseys. The deal, announced on July 8, 2026, is described as the first-ever cryptocurrency sponsorship for a major NCAA Division I athletics program.

The partnership, which takes effect immediately, will see the XRP logo appear as a patch on the uniforms for football, basketball, and other Kansas teams beginning in the fall of 2026. The patch color will match the team's color scheme, appearing in crimson, blue, or white. The branding will be featured only on official game jerseys and not on practice or travel gear. University officials said the arrangement is built on a shared commitment to innovation and excellence, giving Ripple access to millions of college sports fans.

Beyond jersey branding, Ripple will fund educational programs focused on financial literacy, digital assets, and technology for student-athletes and the broader campus community. The company also plans to expand its existing talent pipeline to connect Kansas...