Ramayana producers schedule four-day China promotional tour

The producers of the upcoming two-part film "Ramayana" are planning a major promotional push in China, marking a potential return for major Hindi cinema to that market after several years. According to reports, the team is in discussions with Chinese exhibitors for a four-day promotional tour, tentatively scheduled to begin with an event at the Pingyao International Film Festival on September 24, followed by a multi-city run during China's Golden Week holiday starting October 1. The tour would be led by the film's lead actors.

This international strategy comes alongside a significant domestic campaign and a series of high-profile global announcements. The production team recently concluded a nationwide school activation program that engaged over 500,000 students across more than 400 schools in 18 cities. The initiative was designed to connect young audiences with the epic's values through creative activities and discussions.

Globally, the film will be showcased at San Diego Comic-Con on July 23, where producer Namit Malhotra, director Nitesh Tiwari, and actors Ranbir Kapoor and Yash will present the first official look during a panel. This event directly precedes the worldwide...