PwC Expands US Crypto Services on Regulatory Shift

PricewaterhouseCoopers, one of the world's largest accounting firms, announced a strategic expansion into cryptocurrency services across its U.S. operations, citing a more supportive regulatory landscape under the Trump administration as the key catalyst for the shift. The move, detailed by U.S. senior partner Paul Griggs in an interview with the Financial Times, reverses years of cautious engagement and positions the firm to serve growing client demand in digital assets.

The decision follows significant policy changes in Washington. President Donald Trump signed the GENIUS Act into law in July 2025, establishing the first federal framework for regulating payment stablecoins, which are digital tokens pegged to assets like the U.S. dollar. This legislation allows banks to issue their own stablecoins, potentially integrating them into mainstream finance. At the Securities and Exchange Commission, new chair Paul Atkins has prioritized clearer rules for crypto markets, including how tokens are issued, held, and traded, moving away from prior enforcement-heavy approaches.

Griggs highlighted these developments as creating "more conviction around leaning into that product and that...