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Prince William Launches Sport Suicide Prevention Toolkit

Published 10 September 2026

Prince William launched a new suicide-prevention toolkit for the sporting world on World Suicide Prevention Day, September 10, 2026. The initiative, titled "On Your Side," aims to equip individuals across all levels of sport with the knowledge and confidence to identify warning signs and offer support to those struggling with their mental health. The toolkit was developed by The Royal Foundation in partnership with the British Standards Institution and the mental health charity Chasing the Stigma. It provides practical guidance on how to initiate conversations about suicide, use appropriate language, and direct individuals towards further support. The resource is available through Chasing the Stigma's Hub of Hope, a national directory of mental health services. Major sporting organizations, including the Football Association, the Premier League, British Cycling, and Team GB, have committed to implementing the toolkit within their operations. These bodies will integrate the guidance into their grassroots programs, with athletes, coaches, staff, and volunteers encouraged to utilize the resource.

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