Prime Day discounts make Apple Watch Series 10 a strong value

Amazon's Prime Big Deal Days event has produced steep discounts on Apple Watch models, with the Apple Watch Series 10 among the clearest bargains. During the October sale, shoppers found the 42mm Series 10 GPS model reduced to about $279 from $399 and the 46mm GPS model down to about $309 from $429, a roughly $120 saving on each size. The sale began Oct. 7 and most listings indicated discounts would end when the promotion concluded Oct. 8.

The price cuts apply to a range of configurations and bands, though stock, color availability and model options varied across listings. Second generation Apple Watch SE models were available below $200 in several configurations, and some retailers offered smaller discounts on the newer Series 11, typically around $10 off. At least one retailer listed the Ultra model on sale, but those discounts were less widespread than the reductions on Series 10 and SE models.

Reviewers and product analysts say the Series 10 remains a strong value for iPhone users because it shares much of the same software and many functions as the Series 11. Both models support fitness tracking features such as heart rate monitoring, sleep tracking, workout metrics and...