Prime Day discounts bring AirTag to $20 and spotlight rival trackers

Major discounts on Bluetooth item trackers during Prime Day sales have pushed Apple AirTags and several alternatives to record low prices this week, giving shoppers a range of lower-cost options depending on their device ecosystem and tracking needs. Retailers including Amazon, Walmart and Best Buy offered four‑pack AirTag bundles for about $65, single AirTags for roughly $20, and comparable markdowns on competing trackers from Chipolo, UGREEN and Samsung.

Apple’s AirTag, reduced to as low as $20 in some listings, uses Bluetooth and Ultra Wideband technology to provide close-range precision locating and remote location updates via Apple’s Find My network. Apple says the network is supported by billions of devices and that communications are encrypted and anonymous. AirTags are rated IP67 for dust and water resistance, use a user‑replaceable CR2032 battery the company estimates will last approximately a year, and require an Apple device for setup and full functionality.

For users who do not rely solely on Apple hardware, several discounted alternatives were available. The Chipolo Pop, on sale for about $24 or $75 for a four‑pack, is compatible with both Android and iPhone and...