Premier League Launches Streaming in Singapore

The Premier League announced on Thursday that it will launch its first direct-to-consumer streaming platform in Singapore next season, marking a pivotal step toward controlling its own global distribution of matches. Chief Executive Richard Masters revealed the initiative at the Financial Times Business of Football Summit in London, describing it as the result of a lengthy evaluation process.

The service, named Premier League Plus, will offer subscribers access to all 380 matches of the 2026-27 season, along with additional programming such as magazine shows and a 24/7 dedicated channel. Available via a downloadable app for smart TVs, laptops, and other devices, the platform represents the league's entry into the direct subscription model, similar to those used by other major sports organizations like the NFL, NBA, and Formula 1. In Singapore, the launch will partner with StarHub, the current rights holder through 2028, allowing fans to bypass traditional broadcasters for a streamlined viewing experience.

Masters emphasized the careful selection of Singapore as the test market, citing the region's strong fan bases for clubs like Manchester United and Liverpool. "For the first...