Poundland to close stores, end online sales and loyalty program

Poundland is executing a sweeping restructuring that places the discount retailer at a critical juncture: it plans to close a large swath of stores, drastically reshape its pricing approach, halt online sales, and wind down its loyalty scheme as it seeks to stabilise finances and refocus its business under new ownership. The moves come as the company seeks court approval for a restructuring plan that would inject significant new funding while cutting costs, and as it prepares to reduce the nationwide store fleet from about 800 to roughly 650–700 locations.

Under the plan, Poundland will discontinue its online shopping platform and close Poundland Perks, its loyalty app. Shoppers will still be able to use existing vouchers, but the website will shift to browsing-only mode from mid-September, and the Perks program will end in the same window. The changes are part of a broader effort to simplify operations and rebalance the business around its core value proposition: everyday items at consistently low prices in stores.

The retailer has also disclosed a program of extensive store closures. It expects to shutter up to 68 stores this year, with a significant number of sites to follow...