Poppy releases Unravel, cowritten by Jordan Fish, video by Sam Cannon

Poppy released a new single, Unravel, on Friday, October 24 through Sumerian Records, accompanied by a cinematic video directed by longtime collaborator Sam Cannon. The track, cowritten and produced by Jordan Fish, the former Bring Me The Horizon keyboardist turned producer, is her first original solo single since last year’s album Negative Spaces and continues the heavy-pop direction she established on that record.

Unravel opens with ethereal, vulnerable vocals that build into a high-energy chorus and closing screams, pairing intimate lyrics with a propulsive alt-metal arrangement. The video places Poppy in a stark landscape facing a distant tornado and showcases acrobatic choreography, reinforcing the song’s blend of quiet intensity and explosive dynamics. Cannon previously worked on visual material for Negative Spaces, and the creative partnership is highlighted again in the new release.

The single continues a busy period for Poppy, who earlier this month released a heavy, guitar-forward cover of Wham!s Last Christmas as part of a Spotify session and joined forces with Amy Lee and Courtney LaPlante on the collaborative track End Of You. That collaboration debuted at number...