Polaroid releases limited-edition Pokémon cameras for franchise 30th anniversary

Polaroid has announced a limited-edition collection of Pokémon-themed instant cameras, film, and accessories to celebrate the 30th anniversary of the Pokémon franchise. The collaboration, revealed on August 18, 2026, reimagines the company’s existing camera models with designs inspired by iconic characters and symbols from the Pokémon world.

The collection features three cameras. Two are based on the compact Polaroid Go Generation 3: a Pikachu Edition in yellow with a strap shaped like Pikachu’s tail, and a Sylveon Edition in pink, white, and blue with a multicolored strap. The third is a larger Polaroid Now Generation 3 styled after a Poké Ball, complete with a red, white, and black color scheme and a shutter button shaped like a Poké Ball. All three cameras feature upgraded components from Polaroid’s third-generation models, including improved flash and focus systems, but are not new technology platforms.

Pricing is set at $100 for each of the Polaroid Go models and $140 for the Polaroid Now. The collection also includes Polaroid Go and iType film packs with themed borders featuring various Pokémon such as Togepi, Mew, and Snorlax. The double packs of Go film cost $25, and the...