Pippen Reignites Jordan Feud in Mr. Pibb Ad

Scottie Pippen, the retired Chicago Bulls forward and Hall of Famer, has reignited his long-standing feud with former teammate Michael Jordan through a new commercial for the soda brand Mr. Pibb. The advertisement, released on March 20, 2026, features Pippen challenging the notion of being perpetually viewed as second-best, a narrative many associate with his role alongside Jordan during their championship era in the 1990s.

In the spot, Pippen appears in a setting reminiscent of Jordan's interview scenes from the 2020 ESPN docuseries "The Last Dance." He delivers lines that fans and observers quickly interpreted as veiled criticisms of Jordan's outsized legacy. "When something has been considered second-best for so long, we just blindly accept it as gospel," Pippen says. A voiceover mentions a "decades-long plot built on marketing, social media," prompting Pippen to interject, "Multipart documentaries." He concludes by declaring Mr. Pibb the "GOAT," playing on his nickname while promoting the drink as an underappreciated rival to Dr Pepper.

The commercial has drawn widespread attention on social media, with viewers connecting Pippen's words directly to his grievances over "The...