PIF Named 2026 World Cup Supporter in NA, Asia

Saudi Arabia's Public Investment Fund (PIF) has been named an official tournament supporter in North America and Asia for the 2026 FIFA World Cup, deepening ties with global football governing body FIFA ahead of the kingdom's hosting of the 2034 edition.

The announcement, made jointly by PIF and FIFA from Zurich and Riyadh, builds on their existing partnership for the 2025 FIFA Club World Cup. It involves PIF subsidiaries Savvy Games Group, focused on games and esports, and Qiddiya City, a planned hub for entertainment, sport and culture. Together, they plan to deliver fan engagement initiatives during the tournament, including innovative experiences to connect with supporters worldwide.

The 2026 World Cup marks the largest edition in history, expanding to 48 teams and co-hosted by the United States, Canada and Mexico from June 11 to July 19. The event aims to unite fans across continents while promoting football's growth from grassroots levels to elite competitions.

Romy Gai, FIFA's chief business officer, welcomed the deal. "We are delighted to have PIF as a Tournament Supporter of this year's game-changing FIFA World Cup," Gai said. "Together, we look forward to delivering a...