Philips Hue unveils largest IFA 2025 rollout featuring Bridge Pro

Signify’s Philips Hue unveiled its largest product rollout to date at IFA 2025 in Berlin, introducing a new hub, a budget-focused product line, revamped light strips, a video doorbell and a Sonos collaboration that together aim to broaden the brand’s reach in the smart home market. The announcements, made during the show’s keynote, include the Hue Bridge Pro, the Hue Essential range, OmniGlow strips and the Hue Secure video doorbell and chime.

At the center of the launch is the Hue Bridge Pro, which Philips Hue said expands device capacity to support up to 150 lights and 50 accessories on a single network, roughly triple the limits of the previous hub. The Bridge Pro is powered by a new Hue Chip Pro with substantially increased memory and the ability to store hundreds of scenes, the company said. It also gains new placement flexibility, an app-based transfer tool to migrate devices and settings from older Bridges, and optional Wi Fi connection instead of a hardwired Ethernet port. Reported prices vary by market, with announcements and coverage placing the bridge around 89.99 to 99 in Europe and North America.

A headline feature called Motion Aware turns existing Hue lights into...