Pen Marudhar Secures King Rights for Rs 250 Crore

Pen Marudhar has secured the all-India theatrical distribution rights for Shah Rukh Khan's upcoming action film "King" in a deal valued at 250 crore rupees, one of the largest such agreements this year. The acquisition, announced ahead of the film's planned release during the Christmas 2026 weekend, underscores strong industry confidence in the project amid a crowded holiday season.

The decision followed an intense bidding process involving several prominent distributors, including A.A. Films, Jio Studios, PVR INOX Pictures, Yash Raj Films, and Dharma Productions. Pen Marudhar emerged as the frontrunner, largely due to its established partnership with Khan's production banner, Red Chillies Entertainment. The company has previously handled the release of several of Khan's films, such as "Jawan," "Dunki," "Zero," "Badla," and "Ittefaq." A trade source noted, "Pen Marudhar have acquired the theatrical distribution rights of King for a sum of Rs 250 crores. The distributor has a longstanding association with Shah Rukh Khan's banner."

Directed by Siddharth Anand, known for high-octane action thrillers like "Pathaan," "King" centers on a mentor and his disciple who undertake a...