Peacock Raises Subscription Prices Across All Plans Effective August 18

Peacock has increased the prices of all its subscription plans, marking the streaming service's fourth price hike in four years. The changes, which take effect immediately for new and returning subscribers as of August 18, will see monthly rates rise by between $1 and $3, with higher increases for annual plans.

Under the new pricing structure, the entry-level Peacock Select plan costs $8.99 per month, up from $7.99. The ad-supported Peacock Premium tier has risen to $12.99 per month from $10.99, representing an increase of approximately 18 percent. The ad-free Peacock Premium Plus subscription, which also supports downloads, is now priced at $19.99 per month, up from $16.99. Annual plans have seen corresponding increases, with the Premium Plus yearly plan jumping from $169.99 to $199.99.

The company stated that the adjustments allow it to continue creating the best experience for viewers, remain competitive, and deliver unique content. For existing subscribers, the new rates will apply on their first billing date on or after September 17. Current annual plans and active promotional offers will retain their existing prices until they expire.

The move comes shortly after Peacock...