Peacock Partners with Dolby for Full Tech Suite

Peacock, the NBCUniversal-owned streaming service, announced a landmark partnership with Dolby Laboratories at the 2026 Consumer Electronics Show in Las Vegas, becoming the first major streamer to integrate the company's full suite of advanced picture and sound technologies across its entire content library, including movies, original series, and live sports.

The deal, unveiled on Monday evening, will expand support for Dolby Vision high dynamic range imaging and Dolby Atmos immersive audio to a broader range of programming starting later this year. This includes key live sports events such as Sunday Night Football, NBA games, and MLB broadcasts, which Peacock plans to roll out over the course of 2026. The service will also adopt upcoming innovations like Dolby Vision 2 and Dolby AC4 audio codec following their launches later in the year.

Dolby Vision enhances color detail and contrast, optimizing visuals scene by scene to account for a viewer's TV capabilities and ambient lighting, resulting in more vibrant and realistic images, particularly in highlights and shadows. Dolby Atmos adds a height dimension to surround sound, leveraging upward-firing speakers in compatible systems...