Peacock hikes subscription fees for all plans, fourth annual increase

NBCUniversal's streaming service Peacock is raising prices across all its subscription tiers, marking the fourth consecutive year of increases for the platform. The new pricing structure takes effect immediately for new subscribers and will apply to existing customers starting with their next billing cycle on or after September 17, 2026.

The ad-supported Peacock Premium plan will increase by $2, rising from $10.99 to $12.99 per month. The ad-free Premium Plus tier will see a $3 increase, moving from $16.99 to $19.99 per month. The entry-level Peacock Select plan, which offers current and past seasons of NBC and Bravo shows but excludes movies, live sports, and Peacock Originals, will go up by $1, from $7.99 to $8.99 per month. Annual subscription prices are also being adjusted accordingly.

The price hikes come shortly after Peacock reported its first-ever quarterly profit for the second quarter of 2026. The service, which launched in July 2020, reached 48 million paid subscribers by the end of June, adding 2 million net subscribers during that period. NBCUniversal stated that the higher prices are necessary to "continue to create the best experience for its viewers, remain...