Peacock Announces AI Mobile Features for Engagement

NBCUniversal's Peacock streaming service announced a series of new mobile-focused features on Thursday, emphasizing artificial intelligence and vertical video formats to deepen user engagement among its 44 million subscribers. The updates, unveiled at a press event in New York, include an AI-guided experience for Bravo programming, vertical live sports broadcasts and expanded in-app gaming, all designed to transform the platform into a more interactive entertainment hub.

At the center of the announcements is Your Bravoverse, a personalized vertical video feature launching this summer on Peacock's mobile app and expanding to connected TV devices later. The experience draws from more than 5,000 hours of Bravo content, including reality series like The Real Housewives and Vanderpump Rules, to create swipeable playlists of short clips. Users select their favorite shows and moments to start, after which AI algorithms identify key storylines, connect narratives across seasons and franchises, and generate customized streams. Peacock executives described the system as capable of producing over 600 billion viewing variations, with playlists refreshed regularly based on user behavior and...