Paramount secures six-year UFC deal, ending Canadian PPV

Starting in January 2027, fans of the Ultimate Fighting Championship in Canada will no longer have to pay a separate fee to watch the promotion's biggest events. Paramount and the UFC announced a new six-year media rights deal on Thursday that will bring all UFC numbered event main cards exclusively to the Paramount streaming platform in Canada.

The agreement marks a significant shift, ending the traditional pay-per-view model for these events in the country. Under the new deal, the 13 annual numbered events, which typically feature championship bouts and the sport's biggest stars, will be included at no extra cost for all Paramount subscribers. Currently, Canadian fans must purchase these events individually on top of any existing streaming service subscriptions.

UFC President and CEO Dana White said the partnership is designed to make it easier for Canadian fans to watch major fights. He called Paramount an incredible partner that understands the power of the UFC. David Shaw, the UFC's executive vice-president of international and content, described the deal as a fan-friendly opportunity for both existing and new audiences.

This expansion builds on a broader, seven-year...