Param Sundari Holds in Week 2 as New Releases Challenge Box Office

Sidharth Malhotra and Janhvi Kapoor's romantic comedy Param Sundari has held a toehold at the Indian box office into its second week but is showing the typical weekday decline and facing heavy new competition, industry trackers said. According to Sacnilk and other trade estimates, the film has collected roughly Rs 46.7 crore net in India after 11 days in release, with worldwide gross estimates varying widely among trackers.

Param Sundari opened the weekend of August 29 with a solid start, earning an estimated Rs 7.25 crore on Friday and rising over the opening weekend to Rs 26.75 crore net after Saturday and Sunday collections of about Rs 9.25 crore and Rs 10.25 crore respectively. Collections fell sharply on the first weekday and have trended downward overall since, a pattern Sacnilk described as normal for non-holiday weekdays. Sacnilk’s daywise figures show Rs 3.25 crore on Monday, Rs 4.25 crore on Tuesday, Rs 2.85 crore on Wednesday, Rs 2.65 crore on Thursday, and smaller second-weekday numbers that included Rs 1.75 crore on the second Friday and Rs 2 crore on the second Saturday. Day 11 receipts were reported at between Rs 0.68 crore and Rs 0.75 crore by different trackers.